Luso Fruta

Água de Luso launched in 2011 its new Fruit-Flavoured Luso, a refreshing drink that combines Luso natural mineral water with fruit juice.
 
With no artificial colourings or preservatives, the only sugar it contains is that present in fruit which is all natural, making this a healthy alternative for all the family.
 
Luso de Fruta may be drunk regularly throughout the day, at meal time and just about everywhere.

In February 2012, Água de Luso, part of the drink’s portfolio of Sociedade Central de Cervejas e Bebidas, launched the apple-flavoured Luso de Fruta, an addition to its existing flavour range: lemon, red berries and passion fruit.
 
In March 2013  the Orange variety came to join the range of flavours.
 
In March 2014, Água de Luso innovates and again surprises the Portuguese with the launched  the Luso de Fruta Água de Coco, a refreshing and natural drink which promises to be the great sensation and the most in beverage of the year. Coconut water, an increasingly popular drink on an international level, was personalised in Portugal by Luso Fruta’s two ambassadors, the actress Victoria Guerra and the model Gonçalo Teixeira.
In 2015 Luso brand launched a new flavour - Pomegranate and Açaí.
In March 2016, the Luso Fruta brand launched a new visual identity, aimed at reinforcing its position as a brand that promotes healthy lifestyles, surprising the Portuguese by following the latest trends and always bringing something new and very natural to the market.
 
The new graphic image, mostly in tones of green, highlights the features and values guiding the brand: natural, modern, young, simple and trendy. Available as of today, it will be shown in the different communication media.
 
Luso Fruta’s new rebranding stresses the messages that convey naturalness. Luso Fruta is a drink that basically consists of Água de Luso and natural fruit juice, with no artificial colourings, preservatives and sweeteners, containing only the natural sugar of fruit, promoting not only proximity, as it is ready to be enjoyed at any time of the day by all family members, but also innovation by focusing on the development of unique products with an exceptional quality.
 
February 2017 it's time to enjoy a new flavour - Luso Fruta Figo da Índia e Maracujá (Fig of India and Passion Fruit).
 
Thinking of the younger generations, Luso Fruta launched, in August 2017, the new Luso Fruta Kids, a refreshing drink perfect for kids.
 
In February 2018 Luso Fruta presents the new Luso Fruit Watermelon which joins the remaining range: Luso Fruta Red Berries, Lemon, Guava - Grapefruit and Pomegranate -Açaí.
 



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