SAGRES, NO ONE CAN STOP US!

19 May 2017

As one of its best prepared campaigns, Sagres gives voice to the new generations, giving them a recognition which is not always acknowledged by everyone. This campaign is about these youths’ capacity to face a reality that was imposed on them and to transform it to suit their needs and dreams.
 
“Sagres, Ninguém nos Pára” (Sagres, No one can stop us) is the motto of the brand’s new multimedia campaign, which aims to praise and support these youths aged above 18 (millennial generation) from the most diverse areas. The campaign will be aired on May 18.
After presenting its new, more updated and modern image at the end of last year, Sagres now emerges with a communication addressed to the younger generations, breaking down prejudices which many still have.
 
The campaign’s protagonists were carefully selected and Sagres looked for real stories that represent this generation, which will be featured in the digital channel. It is all about youths who have stories to tell in the most diverse areas. Arts, Sports, Entrepreneurship and Innovation, Solidarity and Education are the five areas portrayed and feature names like Kid Galindro and Catarina Casqueiro who give voice to Arts; Marta Félix and Pedro Faria act in the area of Social Solidarity; João Coelho and Mafalda Chantre in the area of Education; Nuno Loureiro and Francisco Sousa, representing Innovation and Entrepreneurship.

Part of the Heineken Company